Todd Storch of ktoddstorch@businessthoughts provides today's entry. Todd writes about how the resulting relevance, is more important than than the reinvention process itself.
Reinvention is the process and relevance is the result.
In a post titled "Reinvention...buzzword for laziness", Todd takes the opposite point of view from the other guest bloggers in the series.
Todd writes about relevance and reinvention:
I know, I know. I'm taking the contrarian view to this topic, but let me explain. The definition of reinvent is "to make over completely".
There are many processes and things that we and companies do that need to be improved dramatically (ie. customer service for one ).
But when asked to write this post, I began thinking about "what needs to be reinvented" and how does this affect my life?
Using the example of the ipod and itunes, Todd's provocative and thought inducing ideas continue in his guest author post.
They are also mirrored at his own blog.
Remember to catch the final contribution to this tremendous guest blogging series on the specially created Talking Story Business Reinvention page.
Here are the featured Talking Story guest authors:
Monday - Lisa Haneberg of Management Craft
Tuesday - Yvonne DiVita of Lip-Sticking
Wednesday - Anita Campbell of Small Business Trends
Thursday - Christopher Bailey of The Alchemy of Soulful Work
Friday - K. Todd Storch of Business Thoughts
Saturday - Yours Truly of Blog Business World
At the series conclusion, Rosa Say will have a complete wrap up and summary, including all of the guest authors' posts.
Be sure to read each and every special guest article, even if you choose to skip mine which appears tomorrow.
You've been warned!
