Today's special guest author, on the subject of business reinvention, is Yours Truly.
Yes, that's me.
My guest column is titled "Reinvention: Whole Business Marketing" where I discuss the importance of having everyone connected to the business as part of the marketing team.
Everyone from the employees to the customers are part of the marketing effort for the business, and should be encouraged to participate in every way possible.
In that regard, I wrote the following:
The first step to reinventing marketing, to include everyone connected to the business, in the overall marketing of the company. While that might appear to be radical thinking for traditional marketers, it’s really more in the line of common sense.
Multiply the overall number of people thinking in terms of marketing, and selling the products and services, and those regular revenue reports will look much more pleasant.
Continue reading my guest author post on the reinvention of marketing at Reinvention Week.
Here are all of the featured Talking Story guest authors:
Monday - Lisa Haneberg of Management Craft
Tuesday - Yvonne DiVita of Lip-Sticking
Wednesday - Anita Campbell of Small Business Trends
Thursday - Christopher Bailey of The Alchemy of Soulful Work
Friday - K. Todd Storch of Business Thoughts
Saturday - Yours Truly of Blog Business World
At the conclusion of the series, Rosa Say will have a complete wrap up and summary, including all of the guest authors' posts.
