Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff of Build a Better Blog System.
How to promote your expertise and generate thousands of dollars in free publicity--online and offline
Wednesday, May 3, 2006, 8:30 p.m. EDT - Free
Guest Expert: Joan Stewart, The Publicity Hound
Note that this conversation was rescheduled from an earlier date. Joan has also agreed to talk for an extra half hour to answer your publicity and public relations questions.
The media flock to experts. They interview them. They put them on the covers of magazines and quote them in ezines. They feature them on TV shows like "60 Minutes" and "Nightline." Joan Stewart, a.k.a. The Publicity Hound, is a publicity expert who will share the secrets of how to position yourself as an expert so the media start flocking to you too. Joan has accepted and rejected thousands of story ideas during her 22 years as a newspaper editor.
During this session, you will learn:
* Why it's important to become an expert, then promote your expertise if you want publicity
* Where to find a valuable document--for free--that will explain the various levels of expertise and how to achieve each level
* Where to begin a publicity campaign so you do the important legwork that will pay off months later
* How to create a "Top 25 Media Hit List" of your key media contacts who are in the best position to help you
* The Number One thing journalists will expect you to do before they agree to cover you
* How to pitch story ideas so you hit every journalist's hot button
* When you want the media to write about you, and when you want to write articles yourself
* Why "how to" articles written by experts help sell a product, service, cause or issue
* Joan's favorite fun things to do for getting publicity (there's something here for everybody)
* The easiest way imaginable to get into big national magazines over and over again
* How to find journalists who cover your area of expertise, even if you don't know who they are
* How to stay on a reporter's radar screen without being a pest
* The differences between bloggers and journalists and why you must never treat them the same
Joan Stewart (pictured left), also known as The Publicity Hound, will tell you how to catch the attention of frazzled news directors, busy reporters and grumpy editors. In fact, Joan worked as a grumpy editor at three daily newspapers and The Business Journal in Milwaukee.
Her own publicity campaign began at age 10 when her hometown newspaper wrote a story about a blue ribbon she won for a 4-H sewing project at the Ohio State Fair. Today, she works as a media consultant and publishes her own print newsletter as well as a free on-line newsletter called The Publicity Hound's Tips of the Week.
Register for this Conversation with Joan Stewart:
ConversationsWithExperts.com
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Conversations with Experts is sponsored by Build a Better Blog System.
