Author and Marketing expert Antony Young, President of OptiMedia, and author of the ground breaking book Profitable Marketing Communications: A Guide to Marketing Return on Investment discusses how to measure the return on investment of your marketing program and how to develop the appropriate metrics to track your marketing outcomes. Antony Young is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.
The show airs live on Thursday, October 25, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Antony Young describes the importance of measuring the outcomes of your company's marketing plans. You will learn:
* The importance of measuring your company's marketing return on investment
* How to develop the appropriate metrics to track your marketing outcomes
* How to engage the customer with the right marketing communications message
* How to create an outcomes based company culture that values marketing investment
Antony Young (photo left) is the President of OptiMedia, and author of the ground breaking book Profitable Marketing Communications: A Guide to Marketing Return on Investment
New Zealand-born Antony Young began his advertising career with Saatchi & Saatchi in Aukland, later joining Colenso/BBDO, where he was promoted to media director in 1990.
In 1995, Antony Young relocated to Hong Kong with Saatchi & Saatchi as a board director and its regional head of media. A year later, he was appointed CEO of Zenith Media, as the network began launching across Asia. In 2001, he was named Asia CEO for ZenithOptimedia Group. Amtony transferred to London in 2003 as CEO of ZenithOptimedia U.K. Group.
My book review of Profitable Marketing Communications: A Guide to Marketing Return on Investment by Antony Young and Lucy Aitken
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with Antony Young, President of OptiMedia, and author of the ground breaking book Profitable Marketing Communications: A Guide to Marketing Return on Investment discusses how to measure the return on investment of your marketing program and how to develop the appropriate metrics to track your marketing outcomes, to boost your business or non-profit organization success. on Blog Business Success Radio.
