Author and marketing expert Richard Laermer, CEO of RLM Public Relations, discusses techniques for marketing in punk revolutionary style, and for creating and developing new ways of thinking, for your business success. Richard Laermer is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.
The show airs live on Thursday, October 11, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Richard Laermer lives the punk marketing ethos of creative thinking and revolutionary action, while staying true to your core beliefs and values. You will learn:
* How to see punk marketing as an entirely new way to live
* How to understand the shift in marketing power into the hands of the consumer
* How modern technology has made old school marketing techniques obsolete
* How to develop a partnership with your customers to help one another succeed
Richard Laermer (sketch left) is a frequently-quoted authority on media culture and hype, Richard is a former magazine and newspaper journalist, the author of five bestselling books including Punk Marketing: Get Off Your Ass And Join the Revolution, and co-host of TLC’s Taking Care of Business.
Richard first worked as a reporter beginning in 1979 and his columns, reporting and reviews have been published in The New York Times, New York Daily News, Reuters, USA Today, People magazine, Saturday Review, US Weekly, Interview, New York Post, Rolling Stone, Soho Weekly News, and Editor & Publisher, among others.
Richard Laermer founded RLM Public Relations in 1991 when he recognized companies' increasing need for effective media representation. He saw clearly how publicists were not grasping the intricacies of their clients' businesses.
With many years' experience as a journalist, Laermer understood how to deliver results for his clients while respecting the demands placed on overburdened reporters. Over the past decade, RLM pr has got results for its clients by capitalizing on current and emerging trends.
My book review of Punk Marketing: Get Off Your Ass And Join the Revolution by Richard Laermer.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with author and marketing expert Richard Laermer, CEO of RLM Public Relations, as he discusses techniques for marketing in punk revolutionary style, and for creating and developing new ways of thinking, for your business success on Blog Business Success Radio.
