CEO of TURKEL and author of the straight to the point and insightful book Building Brand Value: Seven Simple Steps to Profitable Communications, Bruce Turkel, has created and working with valuable brands for over 25 years. He was one of the visionaries behind Miami, FL tourism. Bruce has been tapping another source, and transformed himself into a “personal brand” - and as a result, bringing new life to both his company and the ad world as a whole. He travels the country to speak extensively about the simple yet powerful brand building techniques he has used for Miami.
Bruce Turkel is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.
The show airs live on Tuesday, August 25, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
CEO of TURKEL and author of the straight to the point and insightful book Building Brand Value: Seven Simple Steps to Profitable Communications, Bruce Turkel, has created and working with valuable brands for over 25 years. He was one of the visionaries behind Miami, FL tourism. You will learn:
* Why so many advertising and marketing messages fail to sell
* What form profitable and successful communications message should take
* How branding can boost any product, service, or individual
* How adding more marketing channels can repeat the message
Bruce Turkel (photo left)is the CEO of the successful brand management firm, TURKEL, where he has been creating and working with valuable brands for over 25 years.
Born and raised in Miami, Bruce studied design at the University of Florida and rushed to NYC to start his career. Preferring the sun to the subway, he returned to Miami and opened his own advertising agency built on the belief that marketing should be well-designed, simple, and should make a client’s products and services more valuable. Using this straightforward checklist, Bruce has worked with hundreds of clients, written thousands of headlines, and designed even more print ads, television spots, websites, and campaigns.
Besides all that, Bruce is a husband, father of two and author of three books—his most recent is Building Brand Value: Seven Simple Steps to Profitable Communications. Oh, and he is an avid harmonica player. Bruce tours extensively, spellbinding audiences with simple yet powerful brand building techniques.
My book review of Building Brand Value: Seven Simple Steps to Profitable Communications by Bruce Turkel.
Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with CEO of TURKEL and author of the straight to the point and insightful book Building Brand Value: Seven Simple Steps to Profitable Communications, Bruce Turkel, has created and working with valuable brands for over 25 years. He was one of the visionaries behind Miami, FL tourism. Bruce has been tapping another source, and transformed himself into a “personal brand” - and as a result, bringing new life to both his company and the ad world as a whole. He travels the country to speak extensively about the simple yet powerful brand building techniques he has used for Miami on Blog Business Success Radio.
