Entrepreneur Journeys Volume 3
Positioning: How To Test, Validate, And Bring Your Idea To Market
By: Sramana Mitra
Published: September 6, 2009
Format: Paperback, 270 pages
ISBN-10: 1439245924
ISBN-13: 978-1439245927
Publisher: BookSurge Publishing
"The greatest tool I have found in defining a cost-efficient go-to-market (GTM) strategy is segmentation", writes Silicon Valley technology entrepreneur and strategy consultant Sramana Mitra, in her valuable and highly practical guide for honing an idea for market Entrepreneur Journeys Volume 3 - Positioning: How To Test, Validate, And Bring Your Idea To Market. In this third entry into her essential Entrepreneur Journeys series, the author describes how to fine tune an idea into ready to market form, by putting the idea to the same questions posed by high powered Silicon Valley venture capitalists.
Sramana Mitra understands venture capitalists, and she shares an insider's viewpoint when discussing the idea scrutiny assessment done by experienced investors. The author takes a holistic approach to product marketing, where she emphasizes how the idea will be positioned in the marketplace. While some venture capitalists focus on the management team, and others on the technology being considered for market, Sramana Mitra zeroes in on the potential market itself. For the author, the idea must have a potential market within a well defined market segment. Through the intensive questioning of the idea, as outlined in the book, the idea market segment, and how it's positioned within that market, can be defined with absolute clarity. For Sramana Mitra, clarity is critical in formulating a successful market strategy.
Sramana Mitra (photo left) recognized the marketing potential of the highly interactive nature of Web 3.0. The author demonstrates the power of the internet for marketing successful product and service ideas. A key component of Sramana Mitra's search for idea clarity is to assist an entrepreneur in developing a clear vision for utilizing the world wide web to its fullest potential. Through the use of several case studies and interviews with successful entrepreneurs, the author shows how to leverage the internet to its best advantage, while at the same time utilizing the same in depth questioning format employed by leading venture capitalists. Sramana Mitra reminds aspiring entrepreneurs over and over that they must ask themselves the difficult and often painful questions about their idea, and how it will be marketed both online and offline. Only through this intensive questioning, can the desired goal of perfect idea clarity be achieved.
For me, the power of the book is how Sramana Mitra combines the analytical and questioning skills of a Silicon Valley venture capitalist with cases studies of how successful entrepreneurs used that intense examination to find clarity. The author takes a holistic approach to marketing that examines the path of the product from the idea stage to its final market positioning. Sramana Mitra points out that an idea must be differentiated, and must be able to be targeted with laser accuracy at a specific market segment. Knowing the potential market prior to launch will save both time and money for an entrepreneur. Through the very intensive questioning technique, provided int he book, any idea can be given the same fundamental analysis expected by venture capitalists and other investors. The result is a clarity of vision that will lead to success.
I highly recommend the must read book Entrepreneur Journeys Volume 3 - Positioning: How To Test, Validate, And Bring Your Idea To Market by Sramana Mitra, to any would be entrepreneur who seeks to sculpt their idea into a profitable product. The emphasis in the book is on finding the ideal market segment, and positioning, through asking the often painful questions that discover the clarity of market vision.
Read the important and business idea transforming guide Entrepreneur Journeys Volume 3 - Positioning: How To Test, Validate, And Bring Your Idea To Market by Sramana Mitra, and discover the power of clarity, and of developing a vertical vision for leveraging Web 3.0 profitably. The wisdom gained from the author and the real world business people in this powerful book will guide your idea to its ultimate success.
