Silicon Valley technology entrepreneur and strategy consultant, and author of the valuable and highly practical guide for honing an idea for market Entrepreneur Journeys Volume 3 - Positioning: How To Test, Validate, And Bring Your Idea To Market, Sramana Mitra, describes the process for sculpting your idea into a market ready strategy. She shares ideas for building clarity of vision for your idea. She describes how an idea will be grilled by venture capitalists and other investors, that will also work to hone the idea even for bootstrapping entrepreneurs. The hard questions she raises help guide the entrepreneur into a more powerful vision, greater clarity, and better positioning within the market place.
Sramana Mitra is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.
The show airs live on Thursday, November 12, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Silicon Valley technology entrepreneur and strategy consultant, and author of the valuable and highly practical guide for honing an idea for market Entrepreneur Journeys Volume 3 - Positioning: How To Test, Validate, And Bring Your Idea To Market, Sramana Mitra, describes the process for sculpting your idea into a market ready strategy. She shares ideas for building clarity of vision for your idea. You will learn:
* Why it's critical to find clarity of vision for your idea
* How to market with laser accuracy in your market segment
* How to position a product correctly in the marketplace
* How to ask the tough questions to gain that vital clarity
Sramana Mitra (photo left) has been an entrepreneur and a strategy consultant in Silicon Valley since 1994. Her fields of experience span from hard core technology disciplines like semiconductors to sophisticated consumer marketing industries including fashion and education.
As an entrepreneur CEO, Sramana founded three companies: Dais (off-shore software services), Intarka (sales lead generation and qualification Software; VC: NEA) and Uuma (online personalized store for selling clothes using Expert Systems software; VC: Redwood). Two of these were acquired, while the third received an acquisition offer from Ralph Lauren which the company did not accept.
As strategy consultant, Sramana has consulted with over 80 companies, including public companies such as SAP, Cadence Design Systems, Webex, KLA-Tencor, Best Buy, MercadoLibre and Tessera among others. Her work has also included numerous startups and VCs, and she played interim VP Marketing roles for seven such ventures. Sramana has a proven track record in turnarounds, both small private companies (Example: think3, with Joe Costello) and divisions of larger companies (Example: a $100 million business unit of Cadence, with Lavi Lev). She has also created major growth strategies through new market penetration, M&A, industry roll-ups, etc.
Sramana has developed a well-regarded methodology for Positioning which she has used repeatedly in different situations and across a variety of market segments.
Sramana writes a weekly column for Forbes and is currently authoring Entrepreneur Journeys, a series of books focused on demystifying entrepreneurship. They include Entrepreneur Journeys (Volume One) and Bootstrapping, Weapon Of Mass Reconstruction (EJ Volume Two) and Entrepreneur Journeys Volume 3 - Positioning: How To Test, Validate, And Bring Your Idea To Market are now available from Amazon.com.
Sramana has a Masters degree in EECS from MIT and a Bachelors degree in Computer Science and Economics from Smith College.
My book review of Entrepreneur Journeys Volume 3 - Positioning: How To Test, Validate, And Bring Your Idea To Market by Sramana Mitra.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with Silicon Valley technology entrepreneur and strategy consultant, and author of the valuable and highly practical guide for honing an idea for market Entrepreneur Journeys Volume 3 - Positioning: How To Test, Validate, And Bring Your Idea To Market, Sramana Mitra, as she describes the process for sculpting your idea into a market ready strategy. She shares ideas for building clarity of vision for your idea. She describes how an idea will be grilled by venture capitalists and other investors
, that will also work to hone the idea even for bootstrapping entrepreneurs. The hard questions she raises help guide the entrepreneur into a more powerful vision, greater clarity, and better positioning within the market place on Blog Business Success Radio.
