Founder and President of Compelling Cases, Inc. and author of the practical and comprehensive guide to creating and utilizing compelling stories from customers, Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales and Marketing Asset, Casey Hibbard, shares how capturing and using customer stories will grow your business or strengthen your cause. Casey introduces a proven process for leveraging your current successes into new sales and customers. Learn Success-Story Marketing (TM), follow the Seven-Step Customer Story System, and discover how to build your business with customer stories.
Casey Hibbard is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Tuesday, April 27, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Founder and President of Compelling Cases, Inc. and author of the practical and comprehensive guide to creating and utilizing compelling stories from customers, Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales and Marketing Asset, Casey Hibbard, shares how capturing and using customer stories will grow your business or strengthen your cause. You will learn:
* The power of storytelling for building your organization's credibility
* How to uncover and draw out the best customer success stories
* How to leverage customer stories for sales, marketing, branding and PR
* How to plan storytelling as part of an overall business strategy
Casey Hibbard (photo left) founded Compelling Cases, Inc.s in 2001 to help organizations capture and leverage the customer's voice for a greater impact in their sales, marketing and PR efforts. Merging more than 15 years of diverse journalism and marketing communications experience, she brings specific expertise in crafting compelling stories aligned with corporate goals. That means quickly grasping complex technology concepts, knowing the right questions to ask, creating highly readable communications, interfacing professionally with all parties, and assisting organizations in navigating success story, testimonial and reference-based marketing processes.
Her career includes serving as an independent marketing communications writer and consultant; as a reporter and high-tech columnist for The Colorado Springs Business Journal; as editor and project manager for a division of the University of California at Davis; as the editor of an employee newsletter for a large home health agency; and more than 400 published news and feature stories. She holds a bachelors degree in communications from Trinity University in San Antonio, TX. In her spare time, she hikes and bikes in the Boulder, CO outdoors and volunteers for Make-A-Wish Foundation of Colorado.
My book review of Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales and Marketing Asset by Casey Hibbard.
Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with Founder and President of Compelling Cases, Inc. and author of the practical and comprehensive guide to creating and utilizing compelling stories from customers, Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales and Marketing Asset, Casey Hibbard, as she shares how capturing and using customer stories will grow your business or strengthen your cause. Casey introduces a proven process for leveraging your current successes into new sales and customers. Learn Success-Story Marketing (TM), follow the Seven-Step Customer Story System, and discover how to build your business with customer stories on Blog Business Success Radio.
