As business blogs become more commonplace as a means of communications for marketing, public relations, SEO, and busines relationship building, it seems logical that an increase in the number of professional bloggers will soon follow. While many business and professional firms would like to add a blog component to their online presence, not all of them will be able to maintain a long term business blog.
For the businesses and professional organizations seeking to outsource their blogging activity, there are several good reasons for doing so. Not every blog owner has to write their own blog posts. The reasons for contracting a professional blogger are many and varied.
The business owner might simply lack the available time to research and write regular blog posts. As with many aspects of business, the need to delegate tasks to others also applies to blogging. The soloution might be to assign the blogging duties to someone on staff. Another possibility is to hire a professional blogging firm to write the posts and maintain the blog.
The business owner might not possess enough internet knowledge to create and maintain a business blog. While the more technical aspects of blogging are less than a few years ago, as a result of the development of very user friendly blogging software platforms, many business owners and managers lack the computer skills to employ them. The technical aspects of blogging might be assigned to the company technical staff. On the other hand, a professional blogger can relieve management of sourcing that requirement internally.
A business blog increases company revenue over time through the marketing and relationship building power of the blog. As a result of the additional financial gains, hiring a professional blog writer or team makes financial sense for many business owners and managers. The fees charges by the blogging professional could be much less than the added revenue, the cost of hiring an additional staff member for blogging, or from the time saving from not reassigning blogging duties to a current staff member.
The ability to write effective, interesting, and informative blog posts is a constant challenge for even the best bloggers. For a novice business blogger, finding topics and writing solid posts can be a daunting task. Sometimes, it can prove to be impossible. Instead of struggling to develop posting ideas, outsourcing the entire blog writing operation might prove the best solution.
For business and professional people who want to set up, write, and maintain their own blogs, blog consultants could still prove a cost effective option. Hiring a professional blogger to train staff in writing, developing, and utilizing a business blog to its fullest potential is a powerful investment. The additional value of the blog to the business pays for blogging professional over and over again. The initial fees and perhaps an ongoing consultation agreement can pay real dividends for a company over the near and longer terms.
Professional blogging is here to stay and the reasons for companies to consider hiring blog consultants are many.
Consider professional blogging as a career if you are a writer and blogger.
Consider hiring a professional blogging consultant if you are a business owner, manager, or professional organization. The value of business blogs to a company is simply too powerful an investment to be ignored.
Professional blogging pays off. For everyone.
