Blogs can change your life. In fact, if you post to your blog for any prolonged period of time, the blog is almost certain to be the catalyst for some life altering experiences. It's the nature of the blog that's the cause of this success.
When a business adds a blog component to their website, or even uses a blog as a stand alone internet presence, good things happen. The blog makes some important differences in the business. Blogs rank very well as an SEO tool in the various search engines including Google, Yahoo, and MSN. Your regular blog posts are a constant source of fresh, keyword rich content that is like candy to the search engine spiders.
Combined with the free and generous linking activities of other theme relevant bloggers, blogs are a recipe for an SEO powerhouse. Because links from theme and topic related web pages have more search engine ranking power than non-relevant links, blog links are especially strong. The links themselves pack even more punch when the link is right inside the sending blog post. The words on the clickable link line, referred to as link anchor text, are often the most important keywords and phrases for the receiving blog. That adds even more SEO power to the inbound link.
These improved search engine placements are a direct cause of heavier visitor traffic to your blog or static website. More searchers find your now highly ranked blog, and the search engine link clicks the information seeker to your blog or blog enhanced site. That creates more potential business customers and clients for your company. It means more dollars in your pocket.
Blogs are a conversation building medium. By initiating discussions with other business people, and of course with other bloggers, trust is built for your company. As your current and prospective clients get to know you as a person, and not merely as a company name and corporate logo, you become associated personally with your brand. Since a brand is often thought of as a promise, that trust is nurtured by your blog postings. People buy from other people whom they know and trust, and who they believe will deliver on their brand promises. The business blog enhances that trust creating more revenue sources for your company.
Blogs not only build customer relationships, but develop interpersonal friendships as well. The online and and offline meeting opportunities generated by the business blog, or any other type of blog, often translate into lucrative partnerships and strategic alliances. Blogs also create lifelong friendships and have even led to marriages between bloggers. Now that is indeed life changing, to say the least.
It's mind boggling in many ways to think that something as humble as a blog, and very often a free one at that, can change a person's life for the better. By sticking one's toe into the waters of the blogosphere, a new blogger will find almost immediate rewards and benefits. Other bloggers will comment on their blog, and the comments will often be returned. E-mails, telephone calls, and even in person meetings can follow. New relationships and a wider personal and business network is born. Over time those networks and social interactions will grown in size and scope along with the blog.
Start a blog and your business and personal life will never be the same again.
Talk about a life changing experience!
