Conversations with Experts: How to Build Your Business On and Off-line
HitTail: How to Leverage The Long Tail
Wednesday, October 4, 2006, 8:30 p.m. ET (no charge, registration required)
Guest Expert: Mike Levin, HitTail.com
What's The Long Tail? Coined by Chris Anderson, Editor of Wired magazine, The Long Tail describes the millions of niche opportunities beyond the mainstream blockbuster products and services. Aggregated, The Long Tail is often more lucrative than the blockbusters. It's often described as "selling less of more."
Along with being the leader of Connors Communications' in-house SEO team, Mike Levin (photo left) is the founder of HitTail.com, a free tool for taking the overwhelming The Long Tail data generated by web searches and turning it to manageable information in the form of writing suggestions. Recently, Mike spoke at MediaPost's Search Insider Summit in Colorado on the topic. Previous to joining Connors he worked with Prophet 21, now Activant, and Scala Multimedia.
Register now for this conversation with Mike Levin:
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