Author and women's marketing expert Mary Clare Hunt (photo left) will discuss marketing to women is the next guest on on my internet radio show Blog Business Success on Thursday, October 12 at 8:00 pm Eastern time.
Learn how how the cultural shift toward women as business owners and consumer product decision makers affects your business. Mary Clare Hunt, author of her new book on the rapidly growing women's market titled In Women We Trust: A cultural shift to the softer side of business, trust and relationship building with current and future customers, are far more important than price or even the product quality itself.
Mary will discuss these important concepts and much more in the area of female marketing and women's buying power. For a sneak peak at May Hunt's ideas and insights into marketing to women check out my review of her book In Women We Trust: A cultural shift to the softer side of business.
In Women We Trust
Mary Hunt is an author and advocate for both sides of the buyer/seller equation. In her former ad agency and business marketing roles she has worked with retail, service and industrial companies. At the same time she purchased 10 cars, furnished 7 homes, selected groceries for 24,000 meals and compared notes with hundreds of other women. Making her, like most women, a consumer product specialist.
Mary’s business focuses on Social Search media – the websites that provide reviews of products and services by real customers. She works to help companies “search proof” themselves and become a reviewer’s best friend.
In her new book, In Women We Trust, Mary she addresses the cultural shift towards women helping women and what business can learn from this dynamic as it's applied to social search.
She hopes to close the gap between buyers and sellers and put a little more trust back into the conversation.
Mary lives in Orange County, California, and on her blog www.InWomenWeTrust.com.
If you miss this very informative show, it will be available for download as a podcast for iPod and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show for your listening enjoyment.
Let's talk about marketing to women with Mary Hunt on Blog Business Success.
