Sales consultant and President of Insight Development Group, Inc. and author of the practical step by step guide to understanding customers and enhancing sales So What?: How to Communicate What Really Matters to Your Audience, Mark Magnacca, shares valuable insights into what your potential customers really want to hear in your sales and marketing message. He points out that your customers don't care about you. He says they also don't care about your product or service. What they really care about is how your product or service will benefit them. Once a sales or marketing person understands the cold hard facts, then it's possible to make more sales, be more successful, and have more fun in business and in life.
Mark Magnacca is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.
The show airs live on Thursday, October 22, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Sales consultant and President of Insight Development Group, Inc. and author of the practical step by step guide to understanding customers and enhancing sales So What?: How to Communicate What Really Matters to Your Audience, Mark Magnacca, shares valuable insights into what your potential customers really want to hear in your sales and marketing message. You will learn:
* Why your customers don't care about you and your products or services
* Why understanding the So What Questions are critical to sales success
* How to discover what the customer really wants
* How to communicate better with customers and really engage them
Mark Magnacca, (photo left) Insight Development Group, Inc. and MarkMagnacca.com, is a recognized business building coach, keynote speaker and author of So What?: How to Communicate What Really Matters to Your Audience and of The Product is You. Mark's mission is to help sales professionals get greater results in less time by teaching his clients to put all of their communications, verbal and written, to the So What Test. By adopting a So What Mindset, clients learn to communicate and structure every message according the needs of the listener.
Insight Development Group, Inc. specializes in training clients to create crisp, concise and compelling reasons to set themselves apart from their competitors. By creating a personal brand and effectively articulating their value proposition, clients of Insight Development Group, Inc. gain a huge competitive advantage and accelerate the sales process.
My book review of So What?: How to Communicate What Really Matters to Your Audience by Mark Magnacca.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with sales consultant and President of Insight Development Group, Inc. and author of the practical step by step guide to understanding customers and enhancing sales So What?: How to Communicate What Really Matters to Your Audience, Mark Magnacca, as he shares valuable insights into what your potential customers really want to hear in your sales and marketing message. He points out that your customers don't care about you. He says they also don't care about your product or service. What they really care about is how your product or service will benefit them. Once a sales or marketing person understands the cold hard facts, then it's possible to make more sales, be more successful, and have more fun in business and in life on Blog Business Success Radio.
