Consultant and CEO of Vox, Inc., and author of the groundbreaking book All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back, William J. Cusick, shares the shocking news that your customers are irrational. He describes how recent research in neuroscience confirms that customers make their decisions to buy a product or service on emotion. Logic is only applied later as a rationale for the purchase. He shares tips for making certain your brand promise appeals on an emotional level. He points out the importance of seeing your business from your customer's point of view. He also shares how to better retain customers by developing an emotional attachment to your business.
William Cusick is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.
The show airs live on Tuesday, October 27, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Consultant and CEO of Vox, Inc., and author of the groundbreaking book All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back, William J. Cusick, shares the shocking news that your customers are irrational. You will learn:
* Why customers are irrational and make buying decisions based on emotion
* How to incorporate irrational behavior into your brand promise
* How to capture meaningful information about what your customers really want
* How to focus on customer retention as more effective than adding new ones
William J. Cusick (photo left) is CEO and Founder of Vox, Inc., a successful customer experience consulting firm in Chicago. He has worked with Fortune 500 companies, including Allstate Insurance and Zurich North America, as well as many small and midsize companies to improve profitability through a more effective customer experience.
Bill Cusick has over 20 years of experience helping companies understand the importance of focusing on their customers and improving the customer experience. He’s a recognized expert in customer behavior and communications through all channels.
He is a frequent speaker and writer on all things related to customer service and experience. His new book, All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back explores how customers think, and how companies can shape desired customer behavior.
Bill helps client companies in the following ways:
* Customer Experience Speaking Engagements
* Customer Road map and Strategic Executive Workshops
* Customer Experience Consulting
* Specific Customer-Focused Strategy and Communications Projects
My book review of All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back by William J. Cusick.
Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with consultant and CEO of Vox, Inc., and author of the groundbreaking book All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back, William J. Cusick, as he shares the shocking news that your customers are irrational. He describes how recent research in neuroscience confirms that customers make their decisions to buy a product or service on emotion. Logic is only applied later as a rationale for the purchase. He shares tips for making certain your brand promise appeals on an emotional level. He points out the importance of seeing your business from your customer's point of view. He also shares how to better retain customers by developing an emotional attachment to your business on Blog Business Success Radio.
