Traction
Get A Grip On Your Business
By: Gino Wickman
Published: October 2007
Format: Hardcover, 232pp
ISBN-13: 9780979799006
ISBN-10: 0979799007
Publisher: EOS
"Forget all your pre-existing ideas about how to run your business. Now imagine a birds-eye view of your business and look down on it from above", writes entrepreneur and developer of the Entrepreneurial Operating System (EOS), Gino Wickman, in his highly practical and results oriented book Traction: Get A Grip On Your Business. The author describes a powerful system designed to ensure that a business owner recognizes and understands the most important principles in operating an entrepreneurial enterprise.
Gino Wickman has been an entrepreneur since age twenty-one, and took over running the financially troubled family business at age twenty-five. He turned the company around into a successful business, and sold it for a profit seven years later. The knowledge he gleaned from that experience, and the concepts he put into action in that company, form the nucleus of this valuable book. As an experienced entrepreneur, Gino Wickman recognizes that most business people find difficulty in one or more areas of their company. These problems are a lack of control over the business, difficulties with people inside and outside the company, a lack of profit, that an insurmountable growth ceiling has been reached, and that no new initiatives or ideas are working. The author shares his effective real world solutions to these all too frequent entrepreneurial roadblocks.
Gino Wickman (photo left) describes his six component system, and its simple and straightforward methodology as including creating a vision, getting the right people in place, collecting the right data, removing the issues that block the vision, putting effective processes in place, and gaining traction in the execution of the business with focus and accountability. The author points out how he distilled this six point system through culling the most critical aspects of running a business from close to one hundred seemingly important problems. When the six key priorities are understood, and brought under control, writes Gino Wickman, an entrepreneur is well positioned for business success. The simplified system helps a business person maintain focus on what is critical to a smoothly operating company, while avoiding the distractions of less critical issues that remove that focus.
For me, the power of the book is how Gino Wickman distills the most crucial aspects of operating a business into six very actionable principles. When these core competencies are recognized and understood by an entrepreneur, the book contains an in depth chapter on each one that describes why it is important, and how to implement the concept into any company. The book also contains an interactive aspect where the business person can conduct a self analysis of the company strengths and weaknesses in each of the core components. That business examination helps create a richer understanding of where problems exist, as well as areas in which the company is succeeding quite well. The author guides the entrepreneur through the entire process, in a step by step easy to understand format, making the application of the system more effective and profitable.
I highly recommend the very hands on and business transformational book Traction: Get A Grip On Your Business by Gino Wickman, to any entrepreneur or small to medium size company executives who are seeking a simple, yet highly effective tool for regaining control of their business.
The book is written in plain language, and is easy to put into action, while creating value for a business person seeking results and not platitudes.
Read the profit building book Traction: Get A Grip On Your Business by Gino Wickman, and regain control over your business. Instead of the five areas that create headaches and sleepless nights for many entrepreneurs, this book offers tried and proven answers to real world problems. It's a game changer for any business.
