The relatively new and unknown Melon Blog was able to do exactly that, by catching a wave.
By posting an entry on the much talked about Janet Jackson overexposure during the Super Bowl halftime show, Melon Blog was able to gain some top Google rankings.
The heavily searched terms were for various combinations of Janet Jackson, Justin Timberlake, Super Bowl, halftime, and of course, the infamous partially jewellery covered nipple. Those words were some of the most searched terms in the various search engines for the past week.
Because of the unexpected catching of a search trend, a relatively unknown blog was able to find itself atop the search engine results.
What can we discover from this phenomenon?
For one thing, the power of blogs within the search engines is underlined, in red, double.
Blogs score well in the search engines because of the freshness (pun cheerfully intended) of the content. Blogs can be posted within a matter of minutes of a major event occurring. That immediacy translates well into the search engines.
Blogs are crawled regularly by the internet spiders (computer program robots sent out to read the coding on web pages). Many are crawled on a daily basis, and their content entered into the search engine data base almost immediately, for discovery by web surfers.
The Janet Jackson underclad appearance also shows us how blogs can grab a fast rise (love those puns!) in the search engine rankings. By spotting trends early and often, bloggers can post a quick impression entry, and wait for the spiders to crawl and index it.
While the blip on the search engine radar may be short lived, another media event is always following in hot pursuit. Celebrity media keeps the stories in front of the public. Bloggers can use those stories to maintain constant top rankings, for literally millions of potential visitors.
The heavy visitor traffic flows will evaporate as quickly as the hot news story, but another is always on the way.
In a few cases, some of the visitors to the blog may even return, but that is not the point of wave catching. This is a volume traffic concept, not a return visitor idea.
It's all easy come, easy go.
Until the next fad and trendy item arrives.
if you are so inclined, spot some trends and fads. Blog about them.
Watch your visitor traffic counter spin out of control.
Then, find the next wave.
