The book bears the shocking and provocative title of All Marketers Are Liars.
And as expected, the book is brilliant!
All Marketers Are Liars is destined to be a landmark book in the field of product and service marketing psychology.
I had the distinct honour and privilege of reading and reviewing an advance copy of this must read business book.
My review of All Marketers Are Liars can be found at the great book blog 1-800-CEO-READ.
Along with the book, as you would expect from Seth Godin, there is a blog and product promotional tie-in as well.
The Business Blog Book Tour features Seth Godin and All Marketers Are Liars this week.
Bes sure to stop by each of the BBBT hosting blogs:
Business Blog Tour #9
Author: Seth Godin
Title: All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
May 23rd - Brand Autopsy
May 24th - Hello World
May 25th - Church of the Customer
May 26th - metacool
May 27th - What's Your Brand Mantra
