Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff of the Build a Better Blog System.
Tuesday, May 24, 2005, 8:30 p.m. ET - FREE
Guest Expert: B.L. Ochman of What's Next Online featured in the Build a Better Blog System.
Is blogging a fad that will pass or a sea change in corporate communications?
The conversation with BL Ochman will cover a range of topics from what your company could do with a blog, why blogging is not for everyone, how to write for your blog, to building an audience and why blogs are good buys for advertisers. BL will also reveal 10 companies that missed good blog opportunities.
Blogger, corporate blog coach, Internet marketing strategist, and journalist B.L. Ochman heads the creative team of whatsnextonline.com.
She helps companies including Ford, IBM and iFulfill.com to develop and execute marketing programs to increase their website traffic and sales; writes compelling, search engine optimized content; is a corporate blog coach; and covers Internet marketing and trends for a variety of online and traditional publications.
She writes the popular What's Next Online, publishes What’s Next Online and is the author of What Could Your Company Do With a Blog?.
Registration for this conversation with B.L. Ochman:
http://www.ConversationsWithExperts.com
Conversations with Experts is sponsored by Build a Better Blog System.
