By combining the multimedia power of audio and video, the webcast enables streaming voice and images to broadcast a sales and marketing message. In fact, many leading internet marketers are already presenting their products and services to audiences through the webcast medium.
Today, I checked out a farm auction sale that was presented by means of a webcast. While I didn't buy anything (a $180,000 Canadian dollar combine is too rich for my blood), the webcast sales concept was what interested me.
Note that this auction sold each item in a metter of minutes, unlike the better known days long online auctions presented by eBay. At a regular auction, you snooze, you lose!
By presenting a Manitoba, Canada based auction on an internet webcast, sales were recorded in at least three Canadian provinces and three US states. The range of the webcast far surpassed the ability of everyone to attend live. Bids were appearing regularly through the internet bidding system driving the prices ever higher.
I could hear the auctioneer's distinctive patter, and since I attend many, many auctions, I had no problem following his bid requests. The bids and asks were also presented visually in real time on the webcast. A photo of the item on offer was on the screen as well.
If a farm auction sale can use a webcast successfully, there is definitely room for webcast marketing in almost any online business. The combination of audio and video creates an even more powerful tool than either audio or video alone.
Along with the audio based marketing power of podcasting, and the text and video strength of blogs, the webcast is yet another tool to add to your marketing lineup.
If a farm auction can do it, so can you.
