I have been a reader of The Accidental Jedi for quite some time. I also look in on Jay Solo's writings as well, although I have never got around to adding his blog to my links section.
Until now.
My friend Jeremy Wright of Ensight, has already spilled the beans, so to speak. He keeps up on the latest news, on my behalf.
What does the marriage of two bloggers have to do with business blogging you ask?
Good question!
Many people consider blogging to be a community that brings people closer together. While others disagree, about the community aspect, most agree that bloggers do have a level of interaction, not experienced by static website owners.
Outside of the various internet forums, there is little visible interplay between static website owners. They know one another from their forum discussion posts.
Bloggers are different.
With their personal lives, often played out in full public view, bloggers may have reached the fringes of the modern celebrity culture. Celebrity is often defined as being well known by others, who have never met you in person. They know of you by your public activities; in this case, it's blogging.
While it's possible to become well known, at least in internet circles, by having a website, being a blogger achieves that notice much faster.
By posting your thoughts and comments on various matters, in your daily blog posts, people begin to know you as a person. The amount of your inner thoughts and personality you choose to reveal, is entirely up to you.
As your present and potential clients and customers read your business blog, they start to know you a bit better as a person. Since you are already known to them, they are much more likely to become future customers of your business.
The function of having people get to know you better was formerly the domain of the e-mail newsletter. It's main purpose is to develop a bond of familiarity between the sender and the reader. The end result would be a customer relationship built on long term trust.
The blog adds another dimension to the familiarity process. An e-mail newsletter is sent to its mailing list every two weeks to a month. A blog is posted and read, by its regular readers, almost daily. The chances of developing a strong relationship are even greater.
Sometimes the relationships develop into long term customers.
Sometimes those relationships result in marriage.
Congratulations to Jay Solo and Deb Yoder on your marriage.
