Wine making is not something usually associated with the Sooner State.
In a great example of using a business blog, designed to promote the state's wine industry, try a sip of Oklahoma Wine News.
The Nuyaka Creek Winery in Oklahoma is the first of many business blogs I want to examine, as we look at some real business blogs in action.
The Oklahoma Wine News blog is an offshoot of the Nuyaka Creek Winery website.
The best thing about the Nuyaka Creek Winery's business blog is its purpose. It's not simply a blatantly self promoting advertising blurb for the winery. As you are probably aware, that is an easy trap to fall into, if care is not taken with the blog.
Instead, the blog focusses on the entire Oklahoma wine making industry, and on general wine news.
The blog does a great job of maintaining that direction.
Some recent posts focus on the health benefits of wine, sales of wine products on the internet, and news about the Oklahoma wine harvest.
Another positive feature of the blog is its almost daily updating. Fresh new posts are very important in a business blog, especially a recently established one like Oklahoma Wine News.
The frequency of posting will certainly help to add and retain visitor traffic. It's a must for business blogs.
Freely using, links to other Oklahoma wineries, and other industry sources makes the blog a useful and friendly site for visitors as well.
I have often said that bloggers are very generous linkers.
Oklahoma Wine News certainly is not hesitant to link to other blogs and static websites.
As an added feature, the blog has an RSS feeder through Feedster. An RSS feed helps complete the user friendliness of the blog.
While the blog doesn't offer a comment system, the main Nuyaka Creek Winery website includes a guest book and a discussion forum instead.
Here's a toast to Oklahoma Wine News on a great business blog!
