We often talk about them, and recommend them to business owners.
We suggest the business blog as an additional component for traditional static websites for various reasons.
Included in those reasons for starting and maintaining a business blog are marketing, public relations, customer service and feedback conversation, search engine optimization, and added traffic.
Often lacking are real world examples of how a business blog has really helped a business.
In seeking concrete, or in this case, a steel example of the power of business blogging, The Tinbasher Blog had a post on that very subject.
Paul Woodhouse, owner of The Tinbasher Blog describes his success with business blogging this way:
Before I started up The Tinbasher again, the Butler Sheetmetal site had been bookmarked twice. This week alone it’s been bookmarked fourteen times. We’ve also received as many hits this week as the whole of August and September combined. I appreciate arguments can be made about of all this, but that’s not my point. More people are visiting the site since the reincarnation of this blog and more people want to return to the site too.
I read alot about metrics and ROI(return on investment) and I agree you can’t measure it scientifically. But let’s be perfectly frank, you don’t need to. I see hits going up, stickyness going up and, most importantly, enquiries going up...
There you have it from the blog owner himself.
The regular sheetmetal traditional website received limited visits, and almost no bookmarks. That is important because a bookmark represents a returning visitor.
In sales, a relationship of trust must develop between seller and buyer. In this case, the business blog is performing that task, by adding returning visitors. That trust relationship is being built.
There is little doubt that when those businesses, who bookmarked The Tinbasher Blog are seeking metal work, they will purchase from Paul Woodhouse and his staff.
As a real world example of the power of business blogging, The Tinbasher Blog provided that hard evidence.
Carved in steel.
