Association of Product Management and Product Marketing AIPMM Battle of the Bloggers winner April Dunford, the Principal Consultant and CMO of VersePoint Consulting and writer of the well known Rocket Watcher blog, other finalists and entrants in the Battle of the Bloggers discuss their blogs, the contest, and their businesses. Representatives of AIPMMwill be on hand to discuss the organization, the contest, and the importance of business blogging to their members and to other business people. Learn blogging tips and ideas from April Dunford, and from successful business bloggers.
April Dunford, and other representatives of the AIPMM Battle of the Bloggers are my internet radio show guests on Blog Business Success; hosted live on Blog Talk Radio.
The show airs live on Tuesday, December 29, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Association of Product Management and Product Marketing AIPMM Battle of the Bloggers winner April Dunford of the highly regarded Rocket Watcher blog, other finalists and entrants in the Battle of the Bloggers discuss their blogs, the contest, and their businesses. You will learn:
* About AIPMM and Battle of the Bloggers
* How to develop and maintain a successful business blog
* How to keep a business blog fresh and exciting, and packed with new ideas
* How to gain traffic to a blog beyond Google
AIPMM Battle of the Bloggers winner April Dunford (photo left) is the Principal Consultant and CMO of VersePoint Consulting. She has been doing Product Marketing for over 15 years and her background is a mix of experiences at both early stage start-ups as well as large global companies. Her specialty is bringing new technology solutions to market.
Previous to founding VersePoint, April was the world-wide Director of Incubation Marketing at Nortel, a global provider of telecommunication equipment and a leading provider of solutions for Unified Communications. During her time at Nortel, April helped launch Nortel’s Incubation Program to help foster innovation and tap the potential of Nortel’s over 30,000 employees.
Prior to joining Nortel, April spent several years at IBM as Program Director of Information Integration solutions. In this role she drove the creation of IBM’s Information Integration strategy and launched IBM’s first offerings into the Information Integration space. April also lead the strategy work for the market segment that resulted in several acquisitions by IBM.
Prior to joining IBM, April Dunford was Worldwide Director of Marketing for Financial Services Products for Siebel Systems (acquired by Oracle corp.), the market leader for Customer Relationship Management Solutions. She was also Director of Product Marketing for Janna Systems, a start-up in the Customer Relationship Management space where she launched their first product into market and helped increase revenue by over 10 times in one year. Janna was acquired by Siebel Systems in one of the largest value transactions for a software company in Canadian history.
April Dunford has a degree in Systems Design Engineering from the University of Waterloo.
Thanks to Allison Clark who set up this multiple person interview.
Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with Association of Product Management and Product Marketing AIPMM Battle of the Bloggers winner April Dunford, the Principal Consultant and CMO of VersePoint Consulting and writer of the well known Rocket Watcher blog, other finalists and entrants in the Battle of the Bloggers as they discuss their blogs, the contest, and their businesses. Representatives of AIPMMwill be on hand to discuss the organization, the contest, and the importance of business blogging to their members and to other business people. Learn blogging tips and ideas from April Dunford, and from successful business bloggers on Blog Business Success Radio.
