It's Not What You Sell, It's What You Stand For
Why Every Extraordinary Business Is Driven by Purpose
By: Roy M. Spence, Jr., with Haley Rushing
Published: February 5, 2009
Format: Hardcover, 336pp
ISBN-13: 9781591842415
ISBN-10: 1591842417
Publisher: Portfolio/Penguin Group
"At the intersection of the passions and strengths of the organization and the needs of the world stands a great purpose". writes Chairman and CEO of GSD&M Idea City, Roy M. Spence, Jr., in his electrifying and visionary book It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose. The author believes that a company's journey and vision should begin a clear understanding of the difference that you want to make in the world.
Roy Spence understands that a company and its leadership not only must have a purpose, but must establish its values and what it believes in, that truly make a difference in the marketplace. At the same time, the company's leader must become a purpose of great purpose to fulfill that destiny. The organization must also bring that purpose to life, giving your constituents and stakeholders a clear recognition of exactly the values and purpose, that the company stands for in the world. Roy Spence describes a company with a purpose as great places to work with self assured employees and happier customers. A company with a sense of purpose will survive and profit in any economy, as its reason for existence is essential to the lives of its customers.
Roy M. Spence, Jr. (photo left) has interviewed and worked with hundreds of leading companies and organizations worldwide. The author shares a powerful set of ideas for developing a clarity of purpose within an organization. One concept is revisiting the past of the company, and discover why its founders created the company. Examine all of the things the company or organization does, and find out why it carries out some initiatives, and not others. Learn what you and your employees are truly passionate about, and focus on where your company can be the best in the world. Ask your customers why your organization, products, and services are vitally important in their lives. Communicate the findings and the purpose to everyone both in the organization and on the outside, so the vision and purpose can be shared with everyone.
For me, the power of the book is the passion that Roy Spence shows as he describes an organization with a clear sense of purpose, for making the world a better place. Combining theory with a practical road map for achieving a sense of organizational purpose, the author demonstrates that a company, its leaders, and its employees can have a visionary purpose in the marketplace, and how to find that sense of passion. Roy Spence shares the experiences of many visionary companies, and how their own sense of purpose has turned their organizations into world leaders. Not only is a vision and a passion powerful for changing the world and peoples' lives, but Roy Brown shows those, companies to be more profitable, with more engaged employees, and more satisfied customers.
I highly recommend the positive book for how a company can indeed change the world It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose by Roy M. Spence, Jr., to any leaders, entrepreneurs, managers, or executives of any size of company, who want to discover the visionary passion within their own organizations. When a business develops a clarity of purpose, and has a real desire to change the world in a positive way, that company will succeed in any business environment.
Read the essential and must read book It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose by Roy M. Spence, Jr., and bring your company's true inner purpose to life. Discover the vision and passion that will propel your company, its employees, and its customers into a better world and a happier and richer life.
