Social media expert and author of the very practical and all encompassing book The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media, Paul Chaney, describes the increasing importance of social media as a relationship building tool for marketers. He share his seven proven strategies to build your business using social media. Learn how conversations and building connections create lasting, trusting business relationships that lead to success. Paul Chaney teaches how to use social media the right way.
Paul Chaney is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.
The show airs live on Tuesday, December 8, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Social media expert and author of the very practical and all encompassing book The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media, Paul Chaney, describes the increasing importance of social media as a relationship building tool for marketers. You will learn:
* Why consumers are tuning out traditional marketing messages
* How marketers can no longer control the message in a digital economy
* How seven proven social media strategies can help grow your business
* Practical tips to start conversations that lead to business relationships
Paul Chaney (photo left) is Internet marketing director for Bizzuka, a Web design, content management and online marketing company based in Lafayette, LA.
In that role, Paul is charged with incorporating new media marketing strategies and techniques into the marketing mix. Having been involved in online marketing for over a decade, he is well-suited to it. He understands at a granular level how social media tools can be used for marketing purposes.
He is author of The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media.
Prior to joining Bizzuka, Paul was co-founder of Blogging Systems, a blog software company that significantly impacted the real estate industry by encouraging Realtors to adopt blogging as a marketing strategy. He is the co-author of Realty Blogging: Build your Brand and Outsmart Your Competition, which similarly impacted the industry and which was the first blogging book to target a specific industry vertical.
Paul serves as president of the International Blogging and New Media Association (IBNMA), an organization dedicated to advancing the growth of blogging, podcasting and social media as an industry. He sits on the board of advisors for the Women's Wisdom Network, the Social Media Marketing Institute, and SmartBrief on Social Media.
He is a feature writer for Practical Ecommerce magazine on the use of social media for marketing purposes and blogs for MarketingProfs Daily Fix blog. Paul has led numerous blog and social media workshops and seminars, including the first ever such seminar to be held in Asia. He has also blogged professionally with Weblogs, Inc., as well as with Allbusiness.com.
Paul has served as Technical Editor on a number of For Dummies series books related to blogs and Internet marketing, and was contributing writer on Buzz Marketing with Blogs For Dummies.
My book review of The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media by Paul Chaney.
Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with social media expert and author of the very practical and all encompassing book The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media, Paul Chaney as he describes the increasing importance of social media as a relationship building tool for marketers. He share his seven proven strategies to build your business using social media. Learn how conversations and building connections create lasting, trusting business relationships that lead to success. Paul Chaney teaches how to use social media the right way on Blog Business Success Radio.
