How to Wow
Proven Strategies for Selling Your [Brilliant] Self in Any Situation
By: Frances Cole Jones
Published: March 2009
Format: Paperback, 224pp
ISBN-13: 9780345501790
ISBN-10: 0345501799
Publisher: Ballantine Books
"The you that you know yourself to be when you're at your best. Because that's where the wow is", writes corporate coach and founder of Cole Media Management Frances Cole Jones, in her no nonsense book on winning presentation How to Wow: Proven Strategies for Selling Your [Brilliant] Self in Any Situation. The author shares the secrets to building success, in any aspect of business and life, through enhancing your personal presentation.
Frances Cole Jones shares her proven techniques for selling your best self in any situation. With wit and illuminating anecdotes to underline the concepts, there is a valuable idea presented on every page. In the end, the author doesn't want a person to pretend to be someone else. She points out that unauthentic presentation fails because it isn't genuine. Instead, the book is filled with ideas for presenting one's very best self at work or in social settings. For Frances Cole Jones, having the confidence to to be calm and self assured at all times, leads to success in every area of business and in life.
Frances Cole Jones (photo left) doesn't share her advice lightly. She has proven in her own successful business, and through her coaching of hundreds of executives, that her concepts work in all business settings. The author recommends preparation and proper personal presentation as the basic building blocks of success. When these elements of presentation, which the author considers essential and non-negotiable, are in place, a person is ready to meet any challenge in business or in life. The author recognizes as well that every person is unique and brings a different set of strengths to the table. As a result, there are no hard and fast rules that everyone must follow. Instead, Frances Cole Jones provides the framework for achieving success in any walk of life.
For me, the power of the book is how Frances Cole Jones presents her extensive amount of material for better presentations. Ranging from personal presentation, to job interviews, to public speeches, to written and social skills, the book covers almost every possible business and interpersonal situation. In all cases, the basic concept of presenting your best personal self with confidence and a calm demeanor will result in success. The book is set out in very short chapters, each one emphasizing a different aspect of presentation. The book doesn't have to be read in chapter order. Indeed, the book is designed to be opened anywhere, to glean the necessary advice for a specific presentational challenge. As a result, the book is ideal for keeping as a handy resource, for future reference as needed.
I highly recommend the highly practical and very useful book How to Wow: Proven Strategies for Selling Your [Brilliant] Self in Any Situation by Frances Cole Jones, to anyone seeking to improve their personal and professional presentation strategy by leaps and bounds. By following the proven techniques shared in this powerhouse book, anyone can enhance their presentation skills and achieve much greater success in business and social settings.
Read the indispensable reference book How to Wow: Proven Strategies for Selling Your [Brilliant] Self in Any Situation by Frances Cole Jones, and create a powerful and lasting impression whenever you give a presentation in any situation. Discover your best personal self and achieve success with anyone all of the time.
