Whether the company is a traditional bricks and mortar business, an online business venture, or both, a business blog can pay dividend for any business bottom line.
The benefits are numerous, ranging from improved search engine rankings, to better customer relations, to more effective public relations, to ever more powerful marketing. Blogging succeeds in all of these areas.
We all know that to be true.
What we need to do now, is spread the word.
As bloggers, we need to become missionaries for the concept of business blogging.
If you have business associates and clients, you should be recommending that they add a business blog component to their online marketing efforts.
I strongly advise my search engine optimization clients to add a business blog component to their websites. They will be live with their business blogs in the very near future.
One of my SEO and search engine marketing clients is considering more than one blog. How's that for getting the blogging faith!
The blog advantage is simply too powerful to pass up, for any business, even if they have never been online before, in any capacity.
I like to evangelize for business blogs on various internet business forums and message boards. Many very savvy business and marketing people, including many top notch search engine optimization experts post and read frequently on those boards.
Surprisingly, many are entirely unaware of the strength that a blog can provide for a website; or as a stand alone blog site in support of the business.
I post many times about the value of blogs. It's always necessary, it seems to me, to set the record straight when blogs are dismissed as "just being a diary".
As we all are aware, blogs have moved far beyond the teen angst and lovelorn lament stages. That message has still not reached the entire mainstream online community, however.
As bloggers, it's our responsibility to spread the word of blogs in general, and the various forms of business blogs in particular, to the mainstream population.
There are many blog myths out there, needing correction very badly.
The only people who can set the record straight on blogging is us.
The blogging community.
The ball is in our court. We have to tell everyone we know and then some, about the benefits of blogging.
I do it every day.
So can you.
Tell a friend about business blogging today.
