For example a baseball blog would want to rank highly in the search engines for the search term "baseball", or perhaps for a certain Major League Baseball team.
In your own blog, you have important keywords that find your blog, when someone enters a phrase of words into the search box.
Because of the importance of those words to your blog, you want to be certain to use them on a frequent basis. Keyword density on the blog page counts.
Keyword density is the number of times your most important search term appears on your blog page.
Keyword density is one of the major considerations taken into account by the various search engines. Their computer program, called an algorithm, calculates where a web page should be placed in the search results.
One of of those factors, and with search leader Google they number around 100 in all, is keyword density.
Because of that inclusion, you will want to take steps to ensure those important words and phrases appear on your blog.
A phrase can be in any order.
For example, "cat photo blog" might be your most important phrase.
It also works as "photo blog cat", "cat blog photo", and even shorter as "cat blog".
The difficulty lies in the fact that the variants are weaker than the most important phrase. They are, however, still valuable.
To gain their benefit too, in case searchers enter the terms in that manner, be sure to include the many phrase variations in your posts. By writing the variable forms of your main keyword phrases, you accomplish three important goals.
The first goal is to get the maximum density of the words themselves on the blog page.
The second goal is to have them in various word orders, to score high search engine rankings on all of them.
The third goal is to make your writing interesting to your visitors by varying the way you structure your sentences
Be sure to remember, however, to write for your readers and their interests first. Write your posts normally and naturally.
By writing your main keyword phrases, in more than one way, you gain three benefits at the same time.
While your readers will notice your writing to be more interesting, they will be more inclined to link to your blog. They will also be more anxious to return to read more of your interesting posts.
The unseen benefits, at least to your readers, will be the higher search engine results for your main keywords regardless of order.
Good writing will pay off in more ways than one.
Use those important keywords in your blog posts.
