When we look at business blogging, we are usually thinking in terms of marketing.
We occasionally forget the public relations aspect of displaying innovation among your business peers.
Real estate blogger, John Mudd of Tampa Bay's Inside Real Estate Journal was awarded the "Real Estate CyberSpace Specialist" (RECS) Designation by the Real Estate Cyberspace Society, headquartered in Boston, Massachusetts.
John Mudd writes about real estate issues across the United States in general, and the Florida market in particular.
John resisted the obvious temptation to use his blog solely as a real estate advertising flyer.
Instead, John has captured a useful format for a business blog. By doing so, his blog is informative to all members of the real estate and wider business community.
The members of his profession, in awarding the internet designation, obviously agreed.
There are three important business blogging lessons that can be learned from John Mudd of Tampa Bay's Inside Real Estate Journal.
One lesson is the power of a business blog, to reach potential customers and clients, while being informative about your industry to a wider audience.
John's blog has clearly led many print and broadcast media to seek him out as an uthority on real estate.
A second lesson to be learned from John is the value of contributing articles, on your area of expertise, to various online and offline publications.
Articles provide tremendous value to your blog, from increased visitor traffic, and from the recognition of being an expert in your field.
For those interested in finding out more about writing articles as a marketing and public relations vehicle, be sure to read my "Internet Articles for Backlinks and Traffic" at SEO Chat.
A third lesson is the power of sending out press releases to advise the various media of happenings in your business and profession.
John sent a press release about his award to the highly regarded press release website called PRWeb.com.
By doing so, John has had his business story covered by journalists all over the United States.
For further information on using press releases in your business, check out my recent "Promote with Press Releases", also at SEO Chat.
I am covering John Mudd's story, from a business blogging point of view.
Note the power of the business blog, article writing, and the press release.
You should use them for your business too.
