Every business, and by extension most business blogs, can use a little free publicity.
By being the subject of a news story, your site and business receive an implicit endorsement that no amount of money spent on advertising can match.
People tend to put more confidence in a business that is covered in a news article than they do in any paid advertisement. It should be part of your business promotional strategy to get your message into the various news media.
The established road into the news media is by way of a press release.
Why send a press release?
Your online business has a newsworthy story. It may not be immediately recognizable, but there is news within your business. Because your business activities have news value to some members of the media, you need to get your story out there to be written.
The standard means is by way of a written press release.
There are many story ideas lurking in your business right now. You may have a new product that serves a specific need. Your website may have been redesigned in a new and unique way.
Your staff may have had additions. Your site may have some special holiday or seasonal value. You may be involved in some unusual promotional or charitable events. There is also the good old human interest story.
The opportunities to find news within your organization are unlimited. It's up to you to let the world know about them. The media exposure will bring in many new and qualified customers and clients.
Some free press release sites are available for you to send your release.
Many of them keep the release on file for months, and often the media finds them later.
If you are needing assistance, with writing your release, most press release sites will provide assistance. Some are free. Some charge a nominal fee for the service.
Some press release sites include:
PR Web
Free Press Release
E-XL
PR Leap
In The Press
Press Box
Press World
All of the above sites are well known to the media and the journalists who cover the stories.
For more information on press releases, check out my SEO Chat article entitled "Promote With Press Releases".
Get your press release out the media today.
Enjoy some free publicity.
