Businesses should take note. A business blog can work wonders.
Google PageRank (one word) is the measure of an internet page based on the number and importance of a site’s incoming links.
PageRank is expressed as a numerical value, from PR0 to PR10, with PR10 being the highest possible PageRank (PR). Very few websites (or any blogs) achieve that PR 10 level, of course.
Each level is more difficult to reach that one previous. The system is based on an exponential scale, similar to the earthquake Richter Scale. The only difficulty with the Google PageRank scale is no one is entirely certain how the numbers are calculated.
Incoming links for web pages are, in the opinion of Google, votes in favor of that page. On the other hand, Google considers some votes to be more important than others.
The simple number of incoming links to a page is calculated by Google, but the relative importance of the “voting page” is given even more weight in the mathematical formula.
The pages that are considered to be more important votes, in turn increase the importance of the page they link. More important pages pass along more voting power. This is measured numerically as PageRank.
Note carefully, that PageRank is for each individual web page, not the entire web site as a whole. Every page in the Google data base has its own PageRank. Sites don’t have “rank”. Every separate page, however, on your web site has its own PageRank..
Be sure to always keep in mind, that PageRank is not the same thing, as your site’s ranking on the search engine results pages (SERPs). They are entirely separate items.
PageRank is the relative importance of a page on the web, expressed as a number. The SERPs are where your site appears on a search for your keywords.
Blogs tend to have very strong Google PageRanks.
Incoming links are the determinant of PageRank. That is the strength of blogs.
Blogs attract both theme based link exchanges and natural links from other blogs. There are also a number of special blog only directories that supply an additional PageRank boost.
Blogs are also well represented in the important mainstream web directories, including The Open Directory Project and by extension the Google Directory, and the Yahoo! Directory as well.
By providing your readers with quality daily posts, other bloggers will link to them, and comment upon them in their own blogs.
That linking achieves two goals.
First of all, it adds a strong natural link. Secondly, due to the discussion of your blog post, in the linking blog, your incoming link is quite possibly themed to the same topic as your blog.
If it’s not a related blog, the context of the linking post itself can help to theme the link. In either case, your blog benefits from a solid boost in PageRank.
Bloggers are generous linkers to other blogs they enjoy, and posts they believe will be of interest to their readers.
Google PageRank is an issue for very few bloggers. There is little concern in the blogging community (sometimes referred to as the “blogosphere”) about hoarding PageRank. It is simply not on the radar of a huge percentage of bloggers.
If your content is sufficiently interesting and informative, two types of blog links will occur. One is the home page permanent link. The other is the themed link from a blog post.
Bloggers like to make link exchanges. They care about exchanges for traffic and interest to their readership, and will readily swap with blogs they or their readers might enjoy.
Google is thought to be discounting reciprocal links on many static websites, especially link exchange pages. On blogs, that discounting does not appear to be evident.
Because blog links are heavily reciprocated, any penalties would show up quickly in a reduction of blog backlinks. That does not appear to be the case.
A quick glance at any number of blog backlinks will display many reciprocated links. One reason for that may be the fact that blog links are almost universally placed on the home page.
Another is bloggers, in general, make link trades with other bloggers who write about the same theme. The on page text usually contains similar content, and often the same keywords, in both exchanging blogs.
Google PageRank will boost your blog in the search engine rankings for your most important keywords.
All you have to do is link.
