When you want to search and find information, you "Google" it.
As the current leader in search engines, many people look no farther than Google.
But not everyone.
Many people use the newly revamped Yahoo search engine. In the years before Google was the search engine of choice, that distinction was the property of Yahoo.
There is a solid amount of visitor traffic to be gained from the users of the Yahoo search engine. You just need to know how to capture it.
On Google, on page content is important. On Yahoo, it's absolutely vital.
Fortunately, bloggers have a real edge on Yahoo, as fresh abundant content is pretty much the name of the blogging game.
Within that content, to make Yahoo happy without offending Google, you need to use your most important keyword phrases much more frequently.
The level of keyword use that's ideal for Google is about two to three words per hundred words. You can easily and safely double that level and raise your rankings higher in Yahoo. It shouldn't harm your search rankings in Google either.
Incoming links are vital for Google, but less important for Yahoo.
That said, Yahoo appears to value strong link anchor text on your incoming links. If the link text (the words on links to your blog that potential visitors click on) contains your keywords, and some contain your blog title, you will score well with both search engines.
Your blog should have meta tags for Yahoo.
If your blog doesn't have meta tags, you should add them, in the head area of your blog template. Use your most important keywords, in order of most to least important.
Don't over do it with adding meta tags either. About ten keywords is more than enough. Any more might be considered spamming and in any case, they won't likely be read anyway.
While Google only places very minimal importance on those meta tags, they carry some real weight with Yahoo. Be sure to take advantage of that easy and painless technique.
As with all search engines, fresh keyword rich content, and lots of incoming links pay off for you.
Blogs deliver those beneficial search engine points in spades.
Yahoo is no different.
Yahoo likes blogs too.
A lot!
