I know that my daily columns tend be a bit, okay a lot, on the serious side.
That doesn't mean that all business blogs have to be dry as day old toast.
Elana Centor, of the hilarious new blog appropriately titled FunnyBusiness (discovered via Yvonne Divita's wonderful Lip-Sticking), certainly proves the point.
The main premise of her blog is to provide some light hearted treatment to some of the weightier issues of the business world.
You don't have to be straight faced all the time, when you write about business.
By examining some business and blogging issues, with an eye to the lighter side of their existence, you might find yourself making a better connection with your readership.
It's often thought, that by letting your regular readers glimpse into your personal life, you will draw them into your thoughts and ideas.
That makes sense for most bloggers.
Add a funny event, that happened in your business or personal life, to your blog. It will make your blog, and you personally, much more real and accessible to your visitors.
Over time, bloggers discover that they make many new and interesting friends. Those is a direct result of their blogging efforts.
Adding a little humour and a few personal anecdotes helps to quicken that friendship process.
Show some humour and some of yourself.
Your blogging friends will enjoy it.
