While some of the results were surprising.
Example:
22% of all respondents maintained two blogs, and a further 22% had more than three blogs. There are certainly some busy bloggers out there. If you're counting, I'm part of the 22% of bloggers with two blogs.
Some other results were less of a shock.
Example:
The responding bloggers are a dedicated lot. Over half of the reporting bloggers update their blogs at least daily, and fewer than 10% fail to do so at least twice a week.
A few other tidbits from the survey:
47% blog from home only. 48.2% blog at both home and work. Perhaps a time will come when bloggers will be monitored in the workplace.
13.4% of bloggers run paid advertising on their blog. Another 15.7% of bloggers would like to run paid advertising. On the other hand, 58.5% of bloggers opposed the idea of hosting any advertising on their blogs.
52.3% of those surveyed use Google’s Blogger platform to run their blog. Whether Blogger is the most popular blogger, or simply the most commonly used platform among respondents is unknown. I use Blogger for both of my blogs.
It's comforting to know that 73.6% of bloggers do so for fun. I am part of the 66.6% who blog as an opportunity to write. Of course, I'm also part of that tiny 7% who blog as a way to earn income.
There are a few things to remember, however, when we look at these results. First of all, the heavy number of multiple blog respondents would indicate that the survey probably represents the most avid bloggers. I suspect the very casual blogger, who updates on a more sporadic basis, was less likely to fill in the survey.
This survey is a great first step toward getting a handle on who blogs, where, and why. I was interested in the advertising aspect of the blogging activity. I think blogging has enormous potential financially.
I await the next major blogging survey, and whether or not the results of this internet blog survey, continue into the future.
