Business blogs are certainly no exception.
Your blog needs fresh, interesting and informative content for several reasons.
1) Your blog requires content to attract readers, and to have them return over and over again.
2) A blog must provide a quality visitor experience. If your reader finds nothing interesting or helpful, at your site, your blog serves no real business or social purpose.
3) Your blog needs constantly added content to rank highly in the search engines, like Google, Inktomi, AltaViista, and MSN.
4) A business blog should assist in achieving the goals set out for your business.
To look at the issues individually:
1) You have to decide what form of content your site will show your visitors. Content can come in the form of regularly posted articles, photographs, audio, video, forums, and messengers.
While the decision about what content formats your blog will utilize, you will have to provide it on a fairly frequent basis. On the internet, content is king. In blogging, frequently updated content is even more royal.
2) Your blog posts must have some value for the visitor. While it's not necessary to be constanly informative, the content should meet some objectives. If your goal is to entertain, that's fine too.
An essential feature of good blog content, is to satisfy the visitor, that your blog is worthwhile to visit. The posts presented should be interesting enough to cause the reader to want to return to your blog again.
3) Search engines love fresh content. Their spiders (computer programs that search the internet for content to index in their search engine data base) are constantly crawling websites, search for changes to websites.
As a blog, your site is in a constant state of update. The search engines love that freshness aspect of blogs. As new material appears on your site, the search engine spiders will index it in their home data bases. Because your posts contain more and more words, your blog will appear on searches for all of those terms, whether targeted or not.
4) A business blog, if included as part of an overall business plan, should help to reach the company's goals. The blog is another tool to use as a means to that end.
The business blog can aid your marketing, public relations, and search engine optimization efforts. As a means of increasing your business's visibility, a blog is a great option.
As your business blog begins to take shape, be sure to keep your business goals in mind. Your blog can help you along the way. All you have to do is provide regularly updated content, and bring the visitors in to read it, over and over again.
