Thanks to Anita Campbell at her Small Business Trends blog for the link.
Because so many people are using the internet, to not only purchase goods and services but also to research them, it makes sense for a website to include a blog. As a marketing tool, the daily blog entries can certainly help to establish a relationship with potential clients and customers.
Since the Blogcritics article was about the real estate industry, we'll use that for our case study. The principles can be applied to any type of business.
In real estate, the time of first interest in buying property to actual investment, may be a longer term decision. During that time period, many real estate agents may be considered, along with countless properties in numerous locations. How is the home buyer to choose?
If you are a realtor, with a regularly updated blog, you may have the inside track on the business. In your blog posts, you could include articles on choosing homes, getting mortgages, remodelling, taxes, and other items involving real property. Articles can adress real estate issues for both buyers and sellers.
While none of your blog articles should be directly sales oriented, you are building a base of potential home and commercial real estate buyers and sellers. By being seen as an expert in your real estate specialty, you become the first choice, when the sale or purchase decision arises.
Clients prefer to do business with knowledgeable people, who are helping to solve their individual problems. Your business blog establishes you as just that person.
The addition of fresh content, in the form of your regular blog articles, will help your website to rise higher in the search engine results for your keywords. Because of the diversity of your columns, your site will suddenly appear on searches for terms you never expected. If your articles include those secondary keywords, your website has new sources of search engine traffic.
The additional blog articles will add many new pages of real estate related content to your website. That increase in overall site size will gain your business a lot more exposure to potential clients via the search engines. As we know from the Blogcritics article, real estate buyers and sellers conduct a lot of internet searches.
A business blog will help your website get found by those seekers of information.
The same principle applies to any other field of business as well.
A business blog can certainly help your business grow.
