That is not the case on an internet wide basis. Much to the shock and awe, of many members of the blogging community, not everyone knows about blogs.
I realize that's a bit harsh for many people, but it's a fact. We are often guilty of thinking, "Of course, everyone knows what a blog is!"
Well, they don't!
Blogger David St. Lawrence picks up that theme on his Ripples blog.
He knows almost everyone is aware of e-mail newsletters, but are less well informed about the potential of weblogs.
In comparing the concept of maintaining a blog to sending out an e-mail newsletter, David comes down squarely on the side of blogs. He believes blogs, as "pull" technology, are simply less intrusive than e-mail (a "push" technology).
The blog lets the reader visit and peruse your entries at leisure. It's less forced than having a newsletter arrive in your already overloaded e-mail inbox. David is intrigued as well, by the long term and almost eternal staying power of the blog, on internet search engines.
Perhaps, the blog could provide a bit of mini-immortality for the writer.
As to whether the blog can make its creator famous, that may be true in a few select cases. For the rest of us, it's an opportunity to share ideas with others, regardless of their numbers.
I attempt to provide assistance, to business people who are looking for another way to get their message out, to their customers and business associates.
The business blog fills that role quite nicely.
I just hope to "pull" a few more readers.
Hmmmm...maybe I should "push"?
Nah....I'll just stick to blogging.
