In that recent update, many websites that ranked highly for their various search terms, fell to all time lows. Many went from the top of Page One to Page Ten. Many were lost from the Google listings entirely.
While many of the banished sites have bounced back a little, most have not recovered their former lofty status.
Don't let that disaster happen to you.
One thing that will always help to maintain your position, on the search engine results, is good solid content.
As bloggers, we are constantly adding fresh new material to our sites on a daily basis. Many of you update several times a day, with multiple posts. That will only stand you in good stead with the search engines.
Because of the constantly updated nature of blogs, most of them came through the controversial Florida update in very good shape.
With the new Google algorithm (it's the mathematical program that calculates where your site should be placed in the search returns) currently in place, you and your blog can possibly do even better!
Be sure to use your chosen keywords (the terms that people use in searches that find your site) in your posts. Be careful not to use them too often, however, as Google in particular has taken a hard line on what it perceives as "keyword stuffing". That is the practice of using your keywords far too heavily in your posts.
One way around the keyword stuffing problem is to place the keywords early in your posts. Google's algorithm seems to place more importance on words that are higher up on the page. Strategic placement of keywords is the way to go.
Use that knowledge to help your search rankings.
As you add fresh new content, which Google and the other search engines will always value highly, you give the results some new keywords to find. Your posting topics are all food for the search engine spiders (the computer programs that visit your site).
The more fresh content, the better.
The more strategically placed your keywords, the better.
If you are seeking higher rankings on Google and others, is there any better incentive to post, than that?
In effect, the more you post, the happier the search engine spiders will be, about visiting your blog.
Remember to make note of the keywords that people are using to find your site. These can be found in your site visitor counter logs.
Use them early in your posts.
The search engines will find your blog often and rank you higher.
