Bloggers are no exception.
I'm no exception!
As you visit the many blogs, found on many blogrolls and links lists, you will find free business advice of all sorts. Some of it is complete with some great and practical ideas for your business. Some of the ideas offered are...well...not as good.
Every business is unique, with its own specific goals and requirements. Every business blog has an entirely different approach to the issues from others. With that inmind a wide variation, in the usefulness of advice, is to be expected.
Some of the very best business blogs offer top notch ideas to help your business grow, For business bloggers, and indeed for all bloggers, ideas on marketing, promotions, public relations, and search engine optimization are found in many places. Some assistance offered is better than other choices offered elsewhere. Not every idea suits your individual needs.
I present many ideas in this daily column that are not applicable to each and every business or every blog.
On the other hand, I offer ideas that may be useful to certain people, at various times. I hope my business advice is helpful to you.
The best option for any seeker of knowledge, is to sift the concepts offered, and keep what is helpful. Ignore the rest. Because there are so many ways to market, for example, not all methods and techniques are going to be useful for your unique situation.
I don't expect anyone to accept all of my ideas and recommendations at face value. I hope you will question them, toss them around, and turn them into what will work best for you.
There is no right answer for every business, although many business gurus would have you think so. At least, they would have you think that their way was the only correct way.
I don't believe that, and neither should you.
Here's my advice for the day.
Question all that you read. Don't accept everything at face value, even if the ideas come directly from Famous Business Guru. Not all concepts and techniques are right for you.
No one knows your business better than you do.
While it's great to step back from the scene a bit, perhaps have a consultant provide a fresh approach, it's still your business. You have to make the final call.
When I suggest the importance and the value, of starting and maintaining a business blog, it's still your job to do it. If it's not within your time budget, it's an idea that won't fly. If it requires taking time away from another staffer, the business blog won't work in your favour either.
On the other hand, if you examine closely the costs and benefits, you may find the business blog working for you.
As you can see, the final choice is yours.
Along with other business columnists, I can only make suggestions and offer advice.
Not everyone is ever going to tell you that.
They are too busy trying to sell you their advice, as noted gurus!
I prefer to try to give you the honest answers.
You are the one who has to make the crucial decisions. You are the one that has to implement the plans you have chosen.
Or live without the ides you decided to ignore.
It's all up to you!
