They are articles written by guest writers.
Every website that's looking for more visitors, needs fresh content. Blogs are certainly no different. On the internet, content is king. I know that's a major cliche, but it's true.
If you want to get visitors, you need to provide great content.
So do other bloggers and webmasters.
You can also gain more readers for your own blog, by providing guest articles as content to other bloggers, and to traditional websites.
It's not that hard to do.
In fact, it's as easy as creating an e-mail request, and sending it to many of your favourite blogs and sites. Simply ask them if they accept guest articles. While not all of the people you contact will require your written work, many will gladly accept what you have to offer.
If you receive a refusal, don't take it personally. In most cases, the blogger probably creates enough content on their own.
The only catch for you, is the articles you write must be top quality, or no one will want them. No one will place bad content on their sites (unless it's their own creation!). If you don't write well, practice on your own blog first.
The more you write, the better you'll get.
The only stipulation you should always make, for printing your writing, is the user of your article place a link back to your blog.
After all, the point of writing the feature story is to get more visitor traffic to your blog. They can't find you without a live link. A brief two or three line biography, of you and your background, is also desireable.
If you have a great column already written, offer it to bloggers and webmasters who cover the same topics, as your area of expertise.
Everyone can write a top quality article, if they follow a few simple steps.
1) Write what you know best, in your first article. Your knowledge will carry the article for you. It will simply write itself.
2) Create a brief outline. Start with an introduction, that tells them what main points the article will be covering. Three points is about the right number of issues for a brief internet column. Write those points out, explaining them fully, yet without getting carried away with being too long winded. Write a conclusion that matches the points covered. Voila!
3) Set the article aside for a day, and then edit it for content and style. Your next draft will be much more professional looking than the original.
4) Add a link back, at the end of the article, to your blog. A brief personal biography, of about two or three lines is also a great addition.
As you receive permission to place your new article on other blogs and websites, make certain that your writing appears as submitted. Check the link back to your blog too. While most people will provide a link, sometimes the link will simply not work. That just happens.
if the link doesn't work, let the article host know about it. They will fix it for you.
As your articles appear on other blogs and sites, your reputation for expertise in your area of endeavour increases dramatically.
As your reputation increases, so too will your readership, and your blog's incoming links.
Articles are a vast untapped technique for finding new visitor traffic, and adding new incoming links.
Get those keyboards tapping!