First of all, you must realize that marketing is a long term process.
Marketing doesn't just pop up out of nowhere one fine afternoon and say, "I think we should do some marketing today."
It doesn't work like that. Marketing is an ongoing activity, that never has a real beginning, and never truly has an end. The process of marketing, via a business blog is no different from any other marketing tools.
Your marketing goal, for your business blog, is to help the company bottom line.
That's all well and good and motherhood and apple pie and all of that, but how can a blog possibly help the business revenue stream?
For one thing, steady posting on your blog gets your site ranked higher in the search engines, like Google, for example. Your regular posts will provide keyword rich pages for search engine spiders to crawl when they visit your site. The more your chosen keywords appear, the higher your blog will sit on the search returns.
High search engine placements mean more people become aware of your business. That equals more potential customers for you.
Another way you can receive more business from your business blog is from your posted articles themselves. If you provide high quality information, that helps other people solve their problems, you will find your posts being linked to by others.
As more incoming links are added to your site, traffic will flow through those links to your site. Another large pool of potential customers is created. Once again, your bottom line will benefit.
A third possible revenue source will result as many people will regard you as an expert in your field. As someone who is knowledgeable about your business area, and who is helpful and informative to others, people will grow to trust your opinions. They will also trust your business to deliver the same high quality of product as your blog.
As your trust factor grows, so too will your business.
Using a blog as a marketing tool is an never ending process, as you can see quite clearly. A business blog is not something that you can expect to produce immediate results.
A business blog is not something for the short term. You don't just start blogging about business issues and ideas; and then suddenly stop. That defeats the purpose of the blog, and how it can help your business to grow and prosper.
As a low cost marketing assistant, your business blog will pay off over the longer term.
That is not a bad thing.
After all, you are in business for the long haul, right?
