In the past, the road to free publicity was heavily dependent upon having your company press releases turned into news articles. While the press release is still a tremendous promotional idea, which I highly recommend, the business blog has been added to the list of free publicity outlets.
In much the same way, as a press release presented your business to the waiting media, a blog showcases your thoughts and ideas to the world. A press release focusses on one newsworthy angle of your business. A daily blog entry can do much the same thing.
As you post in your business blog, you are telling your readers how you feel your business should be working. The idea is to show your readers, how you are solving their problems for them, as your clients and customers.
When you think about it, your business is really about helping people solve their personal and business problems. By doing so, you are making their lives easier and more enjoyable.
As the visitors to your blog read of the ways your business is operating now, and its plans for the future, you are creating a relationship with those readers. When they read of a great new plan for your company, they become part of that future. Your blog, as a publicity and public relations medium, makes that transition possible.
While your very important press releases are sent to the various news media, your blog speaks directly to your clients and customers. Both communications channels are important for your business. Press releases provide an external vehicle for your message. A blog provides an internal medium for your voice to be heard.
The more ways you can reach your current and potential customers, the better. Your company communications have to get out to your target market. If your message fails to be heard, above the almost overwhelming noise of the modern marketplace, your business can't reach its fullest potential profitability.
By adding a blog to your publicity and public relations efforts, you are creating one more voice speaking on behalf of you and your business.
Like another marketing and public relations representative, your blog is working on your behalf.
Add the business blog to your existing press release efforts.
You will get even more free publicity that way.
