One is deciding on a topic for your latest posting masterpiece.
The other problem is writing about it.
Most people are aware of the more personalized online diary or journal type of blog. The ideas chosen for those blogs, range from the mundane to the highly intellectual, and everything in between.
That is not entirely the purpose of a business blog. What can be learned from the online journal, however, is the personal voice. The injection of the blogger's personality into the writing, helps to make the blog become even more effective. The blog will come alive for your reading audience.
With a business blog, the concepts being presented are usually (but not always) company related. They can revolve around the company's products, future plans, and ongoing projects; to name just a few.
The next part is the harder one. You have to write about it.
Many people are convinced they can't write and that only professionals need apply. Nothing could be further from the truth. You can write well too. You merely have to do it.
A great first step is to forget how badly you disliked writing in the past. Everyone had bad experiences in school, with the "How I spent my summer vacation" essay, or the dreaded book reports. Those days are long gone.
Today, you don't have that Voice of Unreason yelling at you, about your skills in story telling. Instead, you just have to get your point across. Since you are used to talking, just write it that way.
Sit down at your keyboard, and type what you want to tell people, as if you were talking to them in person. Don't worry that it's not perfect the first time. Just keep typing. There will be lots of time for corrections and revisions when you're done.
After you've completed your first draft, go back through it, and check for spelling mistakes (there is a Spellchecker, right?) and for obvious typos. You can often pick up some grammatical errors, and replace them with better and more informative sentences at the same time.
Your first draft is completed. Now that wasn't so bad was it?
Now, get up from your keyboard, and do something entirely different for awhile. Forget about your blog artcle. Don't worry, your subconscious mind will continue to work on it. Your typed draft isn't going to run away, as long as you clicked on Save. As you work on some other unrelated activity, you will sort out your thoughts and ideas on the subject. You won't even have to think about it.
When you return to the keyboard, in about an hour or so, your mind will be fresh. You'll read over your first draft, and add some revisions, you never realized you had. New thoughts will grow, and find their way to your draft post.
Once you have completed adding in the new concepts to your draft, look it over again. Read it over again as before. You'll polish up the spelling and grammar, and voila!
A blog post!
You can use the same method for writing anything in your life, not just your blog.
Just forget the idea, that's often presented to people as fact: that you somehow can't write.
They are wrong!
