Have a peek at blogging expert Trudy Schuett's special guest column on Writer Online. In the first installment of a three part series on blogging, Trudy provides one of the best cases for starting and maintaining a business blog.
While her focus is on writers, the advice she provides is of real value to any business person. If a business blog is in your future, check out Trudy Schuett's ideas. If you had never thought blogging was of any use to your company, Trudy will change your mind!
I have been writing here about how a business blog (not to be confused with an online personal diary) can improve your firm's marketing, promotions, and public relations efforts.
Trudy takes those same themes, and a lot more, and runs with them!
As Trudy says on her own WOLves blog, "Maybe you're still on the fence when it comes to blogs -- if you still think they're a passing fad, or an incomprehensible bunch of self-involved websites for teenagers, think again!"
And does Trudy ever make you think!
She opens a lot of skeptical eyes with ideas like this:
"Best of all, you really, actually can reach millions of people. When bloggers talk among themselves about website hits, they talk in terms of thousands per day and millions per year. Think about those millions of eager readers..."
Has the concept of a business blog got your attention now?
Be sure to check back at Writer Online, for the second and third installments, in her series.
It's well worth your time.
You'll never look at blogs or online promotions the same way again!
