Media giant CNN, the ubiquitous news source for the world, has declared business blogs as standard operating procedure for cutting edge companies.
In other words, CNN's, official stamp of approval has made blogging for business mainstream.
CNN offers some blogging tips for business owners and managers to set up their own weblogs.
While the publicity for business blogging is welcome, the advice offered is not very earth shattering. In fact, their suggestions could best be described as very basic.
Perhaps CNN, recognizes that not many people are aware, of the unlimited possibilities, that can result from a business blog. In related article on the rising influence of business bloggers, CNN, notes the trend to business blogging among a select group of executives is on the rise.
Beneficiaries of the business blogging trend, include the corporate managers and executives, who put their thoughts to keyboard. Their companies gain a more human face, as customers, organizational staff, and suppliers get a glimpse of the people behind often inpenetrable corporate walls.
As business blogs become more frequently used in company communications, they will become established as standard issue marketing and public relations vehicles. Every leading edge company will be expected to have a blog, as they are expected to have a public relations and marketing department.
While CNN, may now be picking up the trend, business blogs still aren't much past the starting line, towards widespread acceptance.
But we're getting there!
