Or rather, I should say bloggers are becoming more important on the radio.
With the rapid expansion of the internet blogging community, it was only a matter of time before one of the big three media embraced the blog concept.
Radio is really a natural for blogs.
As I had written some time ago on Blog Business World:
Talk radio is blogging writ large, complete with comments on and references to, other writers, and news stories. The most popular talk radio hosts opine on news and current events, with references, in the same manner as bloggers.
The step from blog to radio program would be a small transition.
What I had written about blogs on the radio then, is certainly becoming a reality these days.
With the recent sale of his Ensight blog, Jeremy Wright appeared on the rapidly growing blog radio station called Blogpsphere Radio.
Offering blogging news and ideas, Blogosphere Radio serves up an earful of bloggity goodness.
As a venture into turning the world of blogging into radio content, the concept definitely has merit.
And they aren't the only blogs on radio.
Pundit Review Radio has added some bloggers to its lineup.
That story has been reported by Jennifer at Drink This... and by Trudy Schuett at WOLves.
Pundit Review Radio is streamed out of Boston, MA via the internet broadcast of WBIX AM 1060.
The shows will be archived and made available to bloggers.
Representing a fusion, of traditional media stalwart radio and blogs, the show promises to deliver the concept of blogs and bloggers to the mainstream.
More and more, now and in the future, we will see blogs become part of the mainstream media.
Move over radio.
The bloggers are coming!
The bloggers are coming!
