Many bloggers don't think of themselves as salespeople.
Some of those bloggers don't even want to think they could ever be involved in something like sales. This mode of thought is often accompanied by an expression, similar to one seen, from the taking of medicine.
A few people would rather jump off of a bridge than be involved in sales.
I have some news for all of you. Everyone is involved in sales, in their daily lives.
When you landed a job, you sold the idea of choosing you to fill the job, to your employer.
When you asked someone out on a date, you sold the person of your desire, on the benefits of accompanying you. Of course, the results of the sale may or may not have created a long term customer.
Sales is simply helping other people get what they want.
By solving other people's problems and helping them to be happier in their lives, you are involved in sales.
Everyone has heard tales of dishonest sales representatives, in every industry. It should be remembered, however, that those people are not successful sales personnel. By failing to help people get what they want, by supplying unsatisfactory solutions to their problems, the unhappy buyer soon goes elsewhere.
A customer is lost due to dishonesty.
In the long term, someone who is genuinely interested in helping others, will be the best sales person.
When you consider selling items from your blog, consider helping to solve people's problems first.
The problem faced by a prospective buyer might be the need for information on your topic of interest. Consider writing a book, in print or electronic e-book form, that helps solve their problems.
That is only one example of course. You can think of many more, I'm sure.
Just remember, help others to achieve their goals, and everyone succeeds.
You never thought you were a salesperson?
Now you know better, right?
