Even the thought of such topics causes many people's eyes to glass over and start to yawn.
Just the terms alone: search engine optimization...if that's not enough to put anyone to sleep, they probably have permanent insomnia.
Don't get me started on search engine results pages, or something like Topic Sensitive PageRank. I can see you nodding off to sleep already.
I know that some bloggers are very concerned with their blog's position in the search engines, like Google, Yahoo, MSN Search, AOL Search, and Teoma. Those bloggers are likely in the minority.
Most blog owners don't care at all.
Most of you simply post to your blog, add links to other blogs, and let the search engine rankings fall where they may. The good thing is that the placements, for your blog's main keywords, land very well.
Because most bloggers write about what interests them the most, and they link to other blogs with similar topics of discussion, the blog scores well in the search engines.
Without you doing anything.
The little SEO term, and yes it's kind of boring too, is relevance.
If your blog posts are related to the overall theme and subject matter of your blog, they are considered relevant. For example, a law blog talking about a court case; or a political blog discussing the Iraq War are using relevant subjects.
The fact that blog posts are written very regularly, often on a daily basis, the blog content is always fresh. Search engines love fresh content, and reward it well.
Links to and from blogs and other traditional websites, containing the same or very similar subject matter, are also considered to be relevant. The good news for bloggers concerned with SEO, is relevant incoming links are given more weight, than links entirely unrelated to your blog.
Even outgoing relevant links help to some degree, as your heavily linked blog is on the way to becoming what Google calls a hub site.
Fresh relevant content plus relevant incoming and outgoing links are a very powerful combination in the search engines.
Because the power of a business, or any other type of blog, is enhanced by the search engine muscle of relevance, scoring high rankings is a natural extension of blogging.
You don't have to worry about your eyes glazing over.
There is no need to stay up all night fretting about small incremental improvements.
Simply write posts on your blogs main topics and subject matter, add links to and from similar blogs and websites, and your SEO takes care of itself.
Let the power of relevance work for your blog.
You can go to sleep now.
