If you are starting a business blog, you will need some really good reasons for doing so.
A major investment in time and effort, that is part and parcel with blogging. Because of the necessity to write regular and interesting posts, no one is going to establish one, without it making sense.
Once the advantages of a business blog are recognized, many businesses go ahead with the idea.
If you have a small independent business, you can at least make the decision to proceed on your own.
It becomes a bit more problematic if you have to convince someone, higher up in the chain of command, that a company blogging effort is a sound concept.
That task was made much easier by two recent posts on the topic.
The reasons for starting a business blog are laid out like a road map. All you have to do is present the ideas almost as written.
My friend Yvonne DiVita of the must read Lip-Sticking blog is a marketing specialist. She is also a powerful advocate of business blogs.
She describes five fundamental reasons for every small business to start a business blog.
After reading Yvonne's great post, you are likely to start one yourself; whether your company is large or small.
A second post, written by rising blogger Rachel Cunliffe of Cre8ed Design summarizes the advantages of business blogs and their potential applications.
Rachel also provides a bulleted list of advantages for business executives, to blog their hearts out. She also tosses in some great blogging advice for those same executives.
If you need to sell upper management on the idea of blogging, simply commit the points made in these two great posts to memory.
Your business blogging project will probably be approved.
